In this branding project, our goal was to create a name and logo that captured the essence of a supply chain company specializing in food products. We drew inspiration from one of its core pillars: freshness. "Fresh" symbolizes the optimal preservation of products, while "PA" refers to both its Peruvian origin and its operations in the United States, derived from the word "Peruana." This is how "FRESHPA" was born.
The logo design started with the letter "F," building a structure that represents the brand’s key pillars. Every detail was carefully crafted to convey innovation, strength, and a commitment to quality.
This project was made possible thanks to the trust and vision of Eng. Yvan Berrospi, who led the process with great professionalism. His exceptional management drives the success of companies like Family Tree Farms, one of his main clients.
We are grateful for the opportunity to collaborate on such a meaningful project and are confident this partnership will continue to open new creative opportunities.
