Coes

The Economic Operation Committee of the National Interconnected System (COES) plays a crucial role in the electrical sector, ensuring the efficient operation of the system across the country. At 28.7 Brand, we focused on developing visual guidelines that captured the essence and mission of COES.

To symbolize COES’s vital role in energy generation and distribution, we used light as a central communicative resource. This approach allowed us to design materials that highlighted the importance of the tools and processes enabling COES to operate efficiently and effectively. Through carefully developed visual elements, we strengthened the institution’s identity and clearly communicated its mission to diverse audiences in a memorable way.

Our design successfully achieved the project’s objectives by effectively communicating the brand’s essence across its various communication channels, both internal and external. This ensured consistency and clarity at every touchpoint, reinforcing the importance of COES role in the country’s electrical sector and its contribution to national development.